Case Studies
Rotman Design Challenge 2025
Winner of an international design management & innovation competition, with participants from MBA, design, strategy, and innovation programs worldwide.
Date
2025.3
Focus
Strategy
Rotman Design Challenge 2025
Winner of an international design management & innovation competition, with participants from MBA, design, strategy, and innovation programs worldwide.
Date
2025.3
Focus
Strategy
[Research] Gen AI in Design Practice
This study examines insights and patterns in AI usage through interviews with design practitioners and academic experts, exploring how AI impacts workflow, team dynamics, and interpretive judgment across the entire Double Diamond process.
Date
2025.12
Focus
Research
Revamping an E-Commerce Website
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Date
2025.3
Focus
Strategy
OPC
This project introduces OPC, an application developed using the design thinking method to assist people with low vision in developing countries. OPC offers vision correction through its 3D glasses function, particularly beneficial for those without access to ophthalmic facilities or clinics.
Date
2023.9
Focus
App Design
Developing a Mobile Health Tracking App
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Date
150%
Focus
Strategy
Designer and expert in
Double Diamond
Double Diamond
Double Diamond
Double Diamond
Double Diamond
with broad experience across UXUI, Product Design, Brand Strategy, and AI.
Strength in
Qual & Quant Research
Qual & Quant Research
Qual & Quant Research
Qual & Quant Research
Qual & Quant Research
allows me to uncover
deep context and translate insights into clear narratives.
In an AI-shaped era,
My multidisciplinary design skillset
My multidisciplinary design skillset
My multidisciplinary design skillset
My multidisciplinary design skillset
My multidisciplinary design skillset
fuels empathy and imagination,
enabling me to connect with users and design bold possibilities.
Designer and expert in
Double Diamond
Double Diamond
Double Diamond
Double Diamond
Double Diamond
with broad experience across UXUI, Product Design, Brand Strategy, and AI.
Strength in
Qual & Quant Research
Qual & Quant Research
Qual & Quant Research
Qual & Quant Research
Qual & Quant Research
allows me to uncover
deep context and translate insights into clear narratives.
In an AI-shaped era,
My multidisciplinary design skillset
My multidisciplinary design skillset
My multidisciplinary design skillset
My multidisciplinary design skillset
My multidisciplinary design skillset
fuels empathy and imagination,
enabling me to connect with users and design bold possibilities.
Designer and expert in
Double Diamond
Double Diamond
Double Diamond
Double Diamond
Double Diamond
with broad experience across UXUI, Product Design, Brand Strategy, and AI.
Strength in
Qual & Quant Research
Qual & Quant Research
Qual & Quant Research
Qual & Quant Research
Qual & Quant Research
allows me to uncover
deep context and translate insights into clear narratives.
In an AI-shaped era,
My multidisciplinary design skillset
My multidisciplinary design skillset
My multidisciplinary design skillset
My multidisciplinary design skillset
My multidisciplinary design skillset
fuels empathy and imagination,
enabling me to connect with users and design bold possibilities.