⎯⎯⎯ When people are ready to, they change.
You can’t make them change if they don’t want to. Just like when they do want to, you can’t stop them.
⎯⎯⎯ When people are ready to, they change.
You can’t make them change if they don’t want to. Just like when they do want to, you can’t stop them.
New York–based designer, UX researcher,
translating emotions and motivations into stories. I help people see possibilities worth changing for.
New York–based designer, UX researcher,
translating emotions and motivations into stories. I help people see possibilities worth changing for.
New York–based designer, UX researcher,
translating emotions and motivations into stories. I help people see possibilities worth changing for.

Works
Expertise
Design across brand, campaign, and visual narrative, shaping ideas into memorable experiences.
Awards
[3]
Rotman Design Challenge 2025
·
[Winner, 1st place]
Business Strategy
Rotman Design Challenge 2025
[Winner, 1st place]
Business Strategy
Good Intervention 2025
·
[Winner]
Academic Video
Good Intervention 2025
[Winner]
Academic Video
Asia Design Prize 2022
·
[Finalist]
Product Design
Asia Design Prize 2022
[Finalist]
Product Design




